The CEO told Seeking Alpha in an exclusive interview in February that the Playboy brand’s potential “is really endless.NEW YORK, Nov.Instead, Kohn has focused on the more than $3B a year of Playboy-branded clothes, furniture and other consumer goods that the firm either sells itself or via licensees.Playboy no longer publishes its print magazine, and its online adult site is only part of the business. The CEO, who’s also a major PLBY shareholder, been repositioning the firm away from its roots as a men’s magazine and into a lifestyles brand.CEO Kohn helped Hefner take the firm private in 2011, then took over after the company’s legendary founder died in 2017.PLBY stock has more than doubled since the company went public via a SPAC deal in February and fell on its first trading day after roughly a decade as a private company.“We’re thrilled to partner with Nifty Gateway, a platform and team dedicated to the artist community and technology security and efficiency, to allow a new generation to not only experience but also to collect unique works from this unparalleled collection.” “Since its inception, Playboy has championed artists and creative self-expression, turning its magazine pages and the walls of Playboy’s iconic spaces into an ever-expanding, priceless art collection,” Rachel Webber, Playboy’s chief brand officer and president of corporate strategy.Additionally, Playboy and Nifty plan to use NFTs to sell material from current artists, with collaborative releases planned from Blake Kathryn and “Slimesunday,” a Boston artist who make collages.In addition to content that appeared in Playboy’s now-shuttered print magazine, the company owns a vast art collection put together by late founder Huge Hefner.The company said the Nifty partnership will not only involve nude photos from the company’s nearly seven decades in business, but also cover its “immense wealth of original artwork … cartoons, interviews and multimedia ripe for exploration by digital audiences, art lovers and collectors.”.“From Pablo Picasso and Salvador Dali to Keith Haring and Andy Warhol, Playboy has served as a creative incubator for some of the world’s most legendary artists.” “Playboy’s entry into the crypto art world is a natural extension of the brand’s 67-year commitment to providing a platform for artists, writers and photographers to freely express themselves and to connect with vast audiences,” PLBY said in a statement announcing the deal.The stock has risen more than 50% in the past three sessions, partly after CEO Ben Kohn said in a recent earnings call that the company planned to soon announce a strategy in the hot area of NFTs.PLBY gained as much as 19.9% to an intraday record $33.49 before pulling back some to close at $29.70, up 6.3% on the session.to sell the magazine’s iconic photos, artwork and other content through non-fungible tokens (NFTs). Playboy Group (NASDAQ: PLBY) popped for a third straight session on Tuesday, rising nearly 20% intraday on a deal with digital-art firm Nifty Gateway Inc.
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